So I've been testing the Ringana ADDS fluids since April. Natural skincare has so many facets, and Ringana's "thing" are particularly fresh formulas and award-winning sustainability practices.
The fluids are vegan, free from colourants, fragrance-free and designed to "add" an extra shot of skincare to the moisturiser, namely: glow, repair and effect. The novel approach to ingredient transparency is the first noticeable innovation – the ingredient declaration lists exactly (!) how much of the active ingredient is contained in one pump of each serum. This information is listed as µg (microgram) per pump. The concept of a serum – or of a concentrate etc. – that the consumer can add to her skincare is not new as such, but is the best way of incorporating short-term changes of how our skin reacts to the environement without having to look for new skincare. While skincare geeks might enjoy to occasionally mix up precious oils and flower waters themselves to appease Goddess Skin’s daily caprices, others may prefer a ready-made addition to their time-tested favourites. This is an idea perpetuated in skincare as much as it is in colour make-up: adjustability rules; if a solution is flexible and versatile, it lets the customer feel in control.
Read the full version of my long-term test on beautycalypse now.