'Evolution of Tough' Ad for Mercedes-Benz Vans Aus & NZ
Agency: The Royals
Executive Creative Director: Nick Cummins
Senior Art Director: Adam Frazer
Senior Copywriter: Lewis Farrar
Group Account Director: Clara Tang
Senior Account Manager: Jade Mittermair
While incorporating design trends into your brand and logo may be cute right now, it might not make sense for your business in the long run.
Calligraphy, floral wreaths, and watercolor brush strokes may be beautiful in their own way, but won't always fit with your brand image.
Create a brand identity that fits with your overall goals for the future. Distinguish yourself from your competitors and make your business timeless!
Go outside of what's trendy and keep it simple.