44% women don't feel comfortable without makeup. Do you?
The Harris Interactive research, conducted for the Renfrew Center Foundation, found that cosmetics are about far more than simply accentuating features - worryingly, they are about hiding what lies beneath.
Of the 1,292 surveyed women, 44% say they feel negative about themselves when they are bare faced. Of those, 16% goes further by admitting that they did not feel attractive when au naturel, 14% said they felt 'naked' without cosmetics and a further 14% said they felt self-conscious without them. 'Makeup no longer becomes a tool for enhancement but, rather, a security blanket that conceals negative feelings'