NEW! Launching on our site today, our IG story will alert you when they're available!
Matte to Metal Eye Primers are here to give you a long-wearing base coat and a metallic effect to any existing matte shadow you have in your collection! Comes in three shades!! How will you use these?! #playbeautifully
Our NEW Mini Glam Cases come in two colors and zip shut to help you keep your elf products organized and clean on the go! We also launched our Makeup Brush Case which is the perfect size to hold makeup brushes. Pick both up and treat yourself by clicking the link in our bio! #playbeautifully
Don't we all :P What's your favorite contouring product to sculpt your face? Swipe right to shop your Contouring Blush & Bronzers! #playbeautifully thanks @please for the amazing quote and a good laugh :P
Guess who's back?!? The Mad for Matte Summer Breeze palette is back! This photo by @sugar_kis shows off the matte shadows beautifully! Can anyone guess what the next mad for matte will look like? #playbeautifully#madformatte
Does anyone have an idea for a primer that we don't have?
We have every single primer for every single skin concern - literally. Visit our site and take our primer finder quiz to find out what elf primer is best for you!
Recommendations in the comments section would be greatly appreciated! #playbeautifully
Slaying the city one step at a time in elf Moisturizing Velvet Lipstick! #fbf to when our elf girls @anna_nicolee_ and @jvongphoumy saw their faces on our billboard in Times Square!!! We have billboards placed around Times Square with a special shopping code for the month of July. Special thanks to all our elf models this month - #playbeautifully#elflovesyou go follow these two for more exciting content
This week's Friday Favorite is our Velvet Matte Lipstick, 9 shades available and only $3.00?!? Look out for a really big giveaway coming on the 29th! Tag a friend who you want to know about elf #playbeautifully
@meghna_makeup wearing our Mad for Matte and Need it Nude Eyeshadow Palettes, as well as our Contour Palette in Light /Medium. We can't get over this effortless, natural yet glam look! We have a new Mad for Matte Palette coming out soon! Can anyone guess what colors it will have? #playbeautifully
NEW! Rose Gold Brush Case has arrived! Tag a friend who is always traveling with brushes loose in their bag and could use this- win one for you and them. Look at that swirl brush...launching this weekend!!!#playbeautifully
1. Must tag a friend and both must follow elf instagram account
2. Must live in USA/Canada/UK
3. Winner announced Saturday during the brush launch!
Beautifully Bare Foundation now comes in two new shades! SWIPE to see the two NEW shades for deeper skin tones we've added to the collection. Visit the link in bio and pickup a primer, serum foundation, and our new swirl brush launching Saturday for the perfect complexion trio. #playbeautifully
We need all your questions about color correcting for an upcoming project! Please comment below with any and every question(s) you have about complexion perfection. Thanks guys! Color correcting hacks are also welcomed too! #playbeautifully
@kellydelacreme showing our Tinted Lip Oils some love! Direct quote from Kelly: "I usually don't like lip glosses because they feel so sticky on my lips & my hair gets stuck in them but these aren't sticky at allll & sit so nicely on the lips" your next summertime essential! What color should we launch next? #playbeautifully
Want rosy cheeks without the work? Our cream blush palettes are the perfect companion to apply a wash of color to bare cheeks, or on top of a makeup base! What is your holy grail blush tone? Coral? Mauve? Rose?
PRO TIP: Use a damp Blending Sponge or one of our Beautifully Precise Stipple Brushes to apply
Now that our Mad for Matte 2 Palette is back in stock we can mention how cute @christendominique looks in her summer drugstore makeup look using it! Grab yourself a Mad for Matte 2 before it's gone - this one's HOT! What should the next Mad for Matte Palette contain? #playbeautifully