“What are some tips to get more followers?”—It's a question we get over and over again, and cringe every time. Not because it's redundant or a lot more work than a few tips could really cure, but because what the most common question should be is “How do I turn my social media energy into my clientele?”
Insta-fame has stroked the ego of many stylists but the reality is, those repost pages with thousands of followers aren’t making money. Unless they are getting commission on products they push, Instagram followers do not equate to income.
Before you give up and start feeling defeated, there is a way to convert on social media. All we’re pointing out is that your focus shouldn’t be on your following, it should be on your potential client follow through. When it comes to cultivating a clientele from your social presence, here are a few rules we live by…
Take it upon yourself to educate your future clientele—tell them what goes into creating these looks, the work you put into caring for their manes to keep them healthy and vibrant. Teach them the terms so they feel confident coming to you asking for what they want based on the work that you’ve created and specialize in. The more your client feels they are coming to you for your expertise and the more confident they feel about what they want, the more likely it is they will convert from a curious follower to client.
When it comes to converting your following, engagement is the most important thing you can do. Create a conversation in your content, ask questions, play games, be authentic. You’re not just putting things out into the universe, you’re creating connections.
When it comes to hooking your clientele, don't over think your every post. Instead, share your brand personality, your humanness and your voice. If playful posts don’t fit in your feed, take advantage of things like InstaStories and the live feature to share your more playful and authentic side without it affecting your visual game plan.
Convincing a prospective client to commit is all based on building trust...
For the full article, visit americansalon.com @american_salon
We get so many PMs & questions about Watermarks- placement, color, how to protect, how to apply... so we wanted to drop some knowledge that will hopefully bring it into perspective a bit.
The reality: If someone wants to steal your work, they will. So many apps today make it virtually impossible to insure your images are protected, after all- you're putting them out for the world to see. With that comes the knowledge that they might be able to duplicate your instagram or images- but it's highly unlikely that they can duplicate your work if they have to stoop to theft to get traffic.
The game plan: Think of your watermark, not as your protective seal, coming from a place of fear- but as a digital business card that will help insure you're name can be found when you're epic work goes viral. So it's time to stop tainting those beautiful locks with words, instead include it on the image to ADD to your brand recognition rather than take way from your beautiful style.
Obsessed with this buttery strawberry blonde lob.
Created by #bofbeducator@samanthagraystylist
Method Baby lights around her face to pop that money piece using @Davines Mask Lightener and 5 vol and @love_kevin_murphy Free.Style Lightener with 40vol to balayage everywhere else for soft dimension. Shadow root and gloss with @redken shades EQ & @olaplex to strengthen, add shine and seal that cuticle. Scissor and razor Work create shape and texture in her fine hair for that sexy lived in hair vibe.
Before we breakdown solutions, it’s important to know why it happens in the first place… There are three main reasons a client would walk away unhappy, it means there was a lack of one (or a few) of these:
First off, the root of every successful session starts with a thorough “jazz-hands” kind of consultation. Just like not everyone learns the same, people communicate visuals differently as well. It’s important to use as many tools (such as shades samples, instagram inspo, and Pinterest) as possible to get a clear idea of what they are looking for, what you can achieve and where they should expect to be when they step out of your chair (this wraps in a bit with the guarantee as well, but we’ll get to that in a minute)
Putting it into action: If a client walks in with some “ideas” of where they’d like to go with their new look, making sure you understand What about the inspiration pic attracted them is key! Do they love the subtle shadow root? So they love the tone? Do they love the shape or cut? Once you think you have a firm idea, your next challenge is to find ANOTHER picture you believe also represents these effects, bonus points if you can choose a picture of past work! In being able to compare the two, you might find more out about your clients goals than you had to begin with and you can move forward more confidently knowing you’re on the same page!
Expectations are huge, most don’t realize the time it takes to keep hair healthy and go through an extreme or even some subtle transitions (queue the Khloe K’s multi-month transition meme) and some need to be aware that the transition could be as painstaking as that one time you had to grow out you micro bangs 10 years ago. It’s important that they know that multiple sessions for large and small transitions might be required in order to keep their hair health in tact. (Cause whether they believe it or not, you might still battling that box dye “accident” from 9 months ago )
This is where the guarantee comes into play… ALWAYS under promise and over deliver.
For the full article, visit our blog at www.thebusinessofbalayage.com